My Amazon Guy

Send us Fan Mail Selling on Amazon Europe can help US sellers test EU demand, handle VAT, and start with Germany before expanding across European marketplaces. MAG Growth podcast guest Nick Penev of hellotax and eCom Hot Sauce talks about Amazon Europe expansion, Amazon VAT, FBA, product compliance, listing localization, and finding the right partners. Nick explains why US brands should check dema...

Send us Fan Mail  Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign. In this video, Noah Wickham from My Amazon Guy explains how the new setting works, how it fits into Amazon’s push toward collection ads...

Send us Fan Mail Five minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video ideas. For Amazon sellers, founders, and brand owners, staying close to customer feedback makes it easie...

Send us Fan Mail Prime Big Deal Days 2026 for Amazon sellers covers promotions, PPC bids, and customer targeting before the October 6–7 sales event. Amazon Brand Tailored Promotions can reach high-intent shoppers, new customers, and at-risk buyers while the event builds useful audience data. Amazon PPC budgets, cost per click, AMC targeting, Black Friday, and Cyber Monday planning all matter as sh...

Send us Fan Mail  Amazon just changed variation themes across 193 product types. This video explains how the new single-pack and multipack quantity rules work, why some size, color, and quantity setups may move from three variations to two, and what sellers should update now to avoid customer confusion and listing issues. Book a call with My Amazon Guy for help with Amazon catalog and listing issu...

Send us Fan Mail Amazon Ads ChatGPT integration brings ChatGPT Ads into Amazon DSP for AI advertising and programmatic campaigns. Amazon DSP advertisers can reach ChatGPT users with conversational ads during product research, comparisons, and buying decisions. Amazon sellers and ecommerce brands can see how AI shopping, Amazon advertising, and ChatGPT commerce may change paid media. Ready to test...

Send us Fan Mail Business advice for entrepreneurs on risk, failure, hiring, time management, AI, ecommerce, and lessons successful founders wish they knew. Successful founders share real business lessons on betting on themselves, learning from mistakes, hiring strong talent, and making better decisions. The video also covers startup growth, Amazon and ecommerce opportunities, go-to-market thinkin...

Send us Fan Mail  A few harmless clicks can quietly turn into 179% ACoS and zero sales. Kevin explains how Amazon PPC waste can build up across campaigns when shorter reports fail to show the full picture. By checking the Amazon Ads Targeting tab with Year-to-Date data, sellers can find high-ACoS targets, filter for zero orders, and spot clicks that keep spending without enough sales. This simple...

Send us Fan Mail  Brand owners are choosing Amazon for very different reasons, and some never planned to sell there at all. In these real sales calls, sellers explain why they moved into Amazon FBA, entered the U.S. market, shifted from distribution to direct-to-consumer sales, reached more shoppers, reduced customer service work, stayed lean, and protected their products from unauthorized sellers...

Send us Fan Mail Amazon Solution Provider Portal account termination can block agency access, client invites, and SPN visibility without warning. This video covers Amazon SPP access issues, Service Provider Network rules, domain-name concerns, support limits, and a practical account reset path. It also covers agency valuation multiples, private equity deals, EBITDA targets, cash rollovers, and why...

Send us Fan Mail A 40% Amazon margin can shrink to almost nothing once the real costs start stacking up. In this episode of the Mad Growth podcast, Noah Wickham sits down with David Schomer, CEO of Build Grow Scale, to talk about the numbers behind profitability, smarter product choices, and lessons from launching nearly 3,000 SKUs. The conversation covers why some products fall apart after fees,...

Send us Fan Mail Amazon listing optimization can improve Amazon SEO, CTR, and conversion rate by fixing weak main images, small text, and keyword gaps. This listing review covers main image clarity, secondary images, bullet points, Brand Story links, A+ Content, and customer profile fit. It also shows how backend keywords, indexing, crawlable A+ text, and main image A/B testing can support stronge...

Send us Fan Mail Amazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling. In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing. He also...

Send us Fan Mail FTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon’s response and what the FTC lawsuit could mean for Amazon sellers, PPC costs...

Send us Fan Mail Amazon’s new Reorder and Save feature gives shoppers 10% off when they reorder five items from their purchase history. Steven Pope explains why he prefers this on-demand option over Subscribe & Save as a consumer, especially because it avoids the same recurring-order friction. He also covers what Amazon sellers should know, including how Subscribe & Save eligibility may af...

Send us Fan Mail Amazon Sponsored Brands Collections are replacing Product Collection ads in 2027, changing how sellers group and show products in Sponsored Brands. The update covers automatic and manual collections, 3–10 related products, Amazon AI product selection, and shopper search signals. Amazon sellers can see how relevancy, catalog data, and buyer behavior may affect which products appear...

Send us Fan Mail Amazon sellers can tag Amazon products on YouTube with the YouTube Shopping Amazon affiliate program and send viewers straight to Amazon listings. This setup covers YouTube Shopping eligibility, Amazon Influencer and Associates accounts, channel linking, product tagging, Shorts, videos, and live streams. Amazon sellers and creators can use YouTube product tags to drive clicks, tra...

Send us Fan Mail  My Amazon Guy helps Amazon brands build steady, long-term growth with a full team of brand managers, SEO specialists, PPC experts, designers, and project managers. The team uses data, hands-on account reviews, and more than 400 working SOPs to improve visibility, conversions, advertising, listings, and overall account performance. MAG started as an Amazon education company, and t...

Send us Fan Mail Amazon PPC strategy can help recover organic sales using Brand Analytics, Search Query Performance, auto campaigns, and proven keyword data. The video shows how Amazon sellers can use past ranking data after organic sales fall and choose better PPC keywords, bids, and campaign targets. It also covers Amazon pricing strategy, sales velocity, coupons, gradual price increases, and bi...

Send us Fan Mail AI for Amazon sellers is changing A+ Content, creative teams, and ecommerce workflows as brands use AI to cut costs and move faster. This video shows why human creative judgment still matters when AI handles drafts, images, Amazon listing content, and faster production. It also covers Amazon A+ Content, SEO, creative alignment, agency workflows, and how ecommerce brands can use AI...

Send us Fan Mail  Learn how Adam Callinan and Matt Campbell grew BottleKeeper past $10M in sales with no employees or investors. In this MAG Growth Podcast episode, Adam explains how low fixed costs, strong margins, automation, and reinvesting profit helped the brand scale while staying lean. He also breaks down contribution margin, ad spend, pricing tests, and the financial numbers e-commerce bra...

Send us Fan Mail Amazon PPC audit with AI turns four Sponsored Ads reports into fast Amazon PPC optimization for ACoS, bids, search terms, budgets, and wasted spend. The Gemini workflow checks data quality, groups keywords, reviews placement and impression share, and flags scale-up or fix-or-kill actions. The process also shows how NotebookLM can organize source-based video knowledge for faster Am...

Send us Fan Mail  Steven Pope explains why Amazon sellers can see sales go up while profit keeps falling. Real sellers share what is happening to their margins as PPC costs, storage fees, and other Amazon expenses add up. He also talks about the risk of relying too much on Amazon, what the “Amazon tax” really means, and whether selling on Amazon is still worth the work. Watch the full video to hea...

Send us Fan Mail Amazon PPC organic ranking depends on CTR, conversion rate, organic sales, paid sales, search terms, brand share, and keyword performance. The video explains why organic rank can take time, how Search Query Performance tracks brand share, and why competitor sales matter. It also covers product-page targeting, top-of-search placements, suggested bids, broad match campaigns, and Ama...

Send us Fan Mail Amazon BSA change 2026 takes effect August 24 and changes Amazon seller account transfers, business sales, and rights to sales proceeds. Amazon Business Solutions Agreement Section 18 covers written consent, account ownership changes, and transfer rules for Amazon sellers. Amazon sellers planning an account transfer, LLC change, business sale, or sales-based financing need a clear...