Movified

We are kicking off the year with a bang. In this episode, Mark Hirschi and Steven Reed break down exactly how to navigate the "quiet time" of Q1 without losing momentum. From setting realistic growth targets (is 10% enough?) to managing crew schedules so you don't bleed talent before peak season, this episode is your playbook for January. Plus, we reveal the launch of the Movified Na...

In this episode of Movified Mondays, host Mark Hirschi sits down with Russell and Kyle , the father-son team behind A1 Movers Services, to unpack a critical gap in today’s moving industry: the decline of qualified third-party services. Russell shares four decades of hands-on experience—from driving trucks to building one of Canada’s most trusted third-party servicing networks —while Kyle brings a...

In this Special Christmas Edition of Movified Wednesdays, hosts Mark Hirschi and Steven Reed reflect on what the holiday season looks like inside the moving industry. From navigating December workloads to planning Christmas bonuses, appreciating employees, and finding creative ways to engage with the community, this episode dives into how strong leadership and intentional culture make all the diff...

What’s really holding moving companies back from scaling? In this episode of Movified Mondays, host Mark Hirschi sits down with Joby Lake to unpack the operational and structural challenges that most moving company owners overlook. From broken internal systems to unclear processes, this conversation goes beyond marketing and sales to focus on what actually drives sustainable growth. Whether you’re...

Marketing in the moving industry is changing — and most movers are doing it wrong . In this Movified Wednesdays episode, hosts Mark Hirschi and Steven Reed sit down with Travis Weathers , founder of Rotate Digital and author of Movers Marketing , to break down what actually works for moving companies heading into 2026. If you want better leads, higher ROI, and a marketing strategy that actually co...

AI is no longer optional in sales — especially in the moving industry. In this Movified Mondays episode, host Mark Hirschi sits down with Ken Cohen , a sales transformation expert, to break down how AI tools are reshaping customer engagement, branding, and operational excellence for moving companies and home-service businesses. If you want higher conversions, better referrals, and more efficient s...

Building a high-performance Executive Assistant relationship isn’t luck — it’s a system. In this week’s Movified Wednesdays, Mark Hirschi and Steven Reed sit down with Mia Juan , a top voice in the EA world whose training, strategy, and communication frameworks have helped business owners scale faster, work smarter, and finally get their time back. Mia breaks down the real reasons EA partnerships...

On this episode of  Movified Mondays , host  Mark Hirschi  sits down with brothers  Edward and Brian McKeenan , co-owners of Northeastern Movers, for one of the most human, honest, and eye-opening conversations the moving industry will hear this year. What started as a job “helping out on a truck” turned into a full-scale family business — one built on grit, partnership, community, and a relentles...

On this special Movified Wednesdays, filmed live at the Atlas Van Lines 2025 Conference in Palm Springs, host Mark Hirschi runs solo without co-host Steven Reed (sick with the flu) and sits down with Michael Rodriguez of Pratt Industries — one of North America’s largest, most advanced, and most innovative packaging manufacturers. This isn’t a basic conversation about boxes. This is the deepest, mo...

The moving industry just changed — and if you weren’t in Palm Springs for the  Atlas Van Lines 2025 Conference , this episode is your front-row seat. On this special  Movified Wednesdays , host  Mark Hirschi  teams up with Matty Young & Zach Bas of  Moving Letters AI  for a fireside-style breakdown that industry leaders are already calling  the most honest recap of the year. This episode is br...

On this special  Thanksgiving Movified Wednesdays , host  Mark Hirschi  and co-host  Steven Reed  sit down to reflect on gratitude, community, and what it means to earn recognition in this industry. Steven shares the emotional weight behind winning  Memphis Most Best Moving Company   nine years in a row , and how those awards represent far more than plaques on a wall — they carry the voice of a co...

In today’s episode, Mark Hirschi sits down with private equity expert Corrie Menary for one of the most important conversations a moving company owner will ever hear — how to prepare your business for a future transition, investment, or sale. Whether you plan to exit in 1 year, 10 years, or never, Corrie explains why every moving business will eventually go through a transition — and what owners m...

The moving industry is evolving fast—and with Mark Hirschi away at the Canadian Association of Movers Conference this week, Movified Wednesdays very own Steven Reed hosts a sit down with industry leaders Brian Slater , Tim Krupp , and Eric Wirks for a powerhouse conversation on the future of moving, marketing, AI, and the highly anticipated Built to Move virtual event. Join the Community! Sign up...

In this Fireside Chat edition of Movified Mondays, Mark Hirschi sits down with Winston Davis for a deep dive into the real engine behind every successful moving company: People ROI . Winston breaks down the 20-70-10 rule popularized on why most owners delegate hiring too early, and how understanding your team’s personal goals directly influences retention, culture, and performance. This conversati...

In this Movified Wednesdays episode, hosts Mark Hirschi and Steven Reed , joined by Prabh heer , introduce the Movified Mastermind — a community built for movers, leaders, and entrepreneurs who want to grow smarter, lead stronger, and connect deeper. They dive into the power of networking, virtual assistants , leadership , and employee retention , while sharing raw insights about the emotional cha...

From one truck to over a hundred — how do you scale without losing your sanity? In this powerful Movified Mondays episode, hosts Mark Hirschi showcase the very up-close and personal Fire Side Chat with Brian Slater of New City Moving to break down the real systems, culture, and accountability that fuel long-term success in the moving industry. This episode is brought in part by our Sponsors:⁠⁠⁠⁠ S...

On this episode of Movified Wednesdays, hosts Mark Hirschi and Steven Reed sit down with Wally Pelett to break down a proven strategy for scaling your moving company through interior designers and white-glove delivery relationships. Wally shares how most movers approach designers completely wrong — showing up with price sheets and sales pitches — instead of demonstrating the one thing designers ac...

In this episode of Movified Mondays, host Mark Hirschi sits down with Sonny Dulai from All Seasons Movers & Storage (Houston, TX) — a third-generation mover who’s redefining what it means to run a modern moving company. Sonny shares his family’s inspiring immigrant story, from humble beginnings and pen-and-paper operations to embracing CRMs, digital marketing, and social media to grow in today...

In this episode of  Movified Wednesdays , hosts  Mark Hirschi  and  Steven Reed  welcome  Tyler Pattat  for a masterclass on the intersection between  moving and restoration . When homes flood, burn, or face catastrophe, it’s not just about logistics—it’s about  people . This episode dives deep into how  empathy ,  documentation , and  partnerships  create trust in the chaos of restoration work. F...

In this week’s episode of  Movified , host  Mark Hirschi  sits down with  Wes Struebing  from  NextMove  — the platform that’s shaking up the moving world with AI-powered logistics, guaranteed pricing, and a model built for  local movers to win big . From  interstate compliance  to  customer experience , Wes shares how NextMove is bridging the gap between tech innovation and hands-on service. Conn...

In this episode of  Movified , hosts Mark Hirschi and his co-host Steven Reed dive deep into the moving industry’s toughest challenges: rebranding for relevance, managing financial pressure, and leading teams through change. Their guest,  Eric Wirks and Rob Marchese , opens up about Eric's company transformation—from financial struggle to branding breakthrough—and shares actionable lessons for...

Ever walk away from a conference  ready to rebuild your business from the ground up ? That’s exactly what happened at the  Built to Move Conference , and in this episode we unpack it all. From  marketing breakthroughs  to  leadership lessons  and  financial wisdom , this episode dives deep into what it  really takes to grow a moving company in 2025 — sustainably, profitably, and with people who be...

In this episode of Movified Wednesdays, hosts Mark Hirschi and Steven Reed sit down with Tobe Thompson and Anati Zubia from Smart Moving , one of the industry’s most innovative software companies. They discuss leadership transitions , company culture, and how customer feedback continues to shape Smart Moving’s growth and product development. Discover how community engagement, customer obsession, a...

In this episode of Movified, host Mark Hirschi sits down once again with Steven Mandac , owner of Clutch Moving & Storage , to unpack the full story behind his company’s massive rebrand and expansion from San Francisco to Tucson, Arizona. Steven reveals how a need for rebranding turned into a six-figure marketing campaign, the creative process behind his edgy and legacy-driven look, and how be...

What does it take to turn a small family-run operation into a thriving restoration powerhouse? In this episode of  Movified , hosts  Mark Hirschi  and  Steven Reed  sit down with  Tyler Pattat , owner of  Service Master by Cornerstone  in Memphis, TN — a leader who’s redefining entrepreneurship, company culture, and leadership in the service industry. This episode is packed with real-world wisdom...