Marketing vs The World

Google’s AI Mode is shaking things up in the UK, but it’s not curtains for search - it’s a chance to get smarter. In this episode, I’m spilling the tea from our team’s experiments and what we’ve learned from the US rollout: lean into richer content, sharper tech tweaks, and amplify your PR and social game to keep shining. It’s all about going deep with content - think detailed FAQs, authentic auth...

Is AI rewriting the rules of SEO? In this episode, Marius Tudor, Senior Digital Marketing Manager at National Express joins me, to dive into AI-driven search and its impact on brands. We explore how tools like Google’s AI Overviews and crawler-blocking tech are pushing brands toward richer content like video to stay visible. Marius shares strategies for future-proofing your brand’s visibility and...

How do fashion brands retain customers in a competitive, budget-tight market? In this episode of Marketing vs the World, Naomi Davies, founder of NMD Marketing, shares her expertise in fashion retention strategies. With roots in luxury accessories and a fine art degree, Naomi built her agency focusing on Klaviyo email marketing and paid ads. We explore the challenges of rising ad costs, lean teams...

Can AI really deliver SEO content that ranks without turning into soulless spam? In this episode, I’m joined by Tom Winter, founder of SEOwind, a SaaS platform blending AI with human insight to craft content that nails Google’s elusive EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). Tom, a decade-long SEO veteran and self-proclaimed “dinosaur,” shares his refreshingly grounded ta...

How does a brand remain vibrant for 20 years while transforming lives through cycling? In this episode, I sit down with Adrian Warren, Director of Cyclescheme, the UK’s top cycle-to-work provider, as they mark their 20th anniversary. Adrian reveals how Cyclescheme evolved from a small Bath bike shop into a movement that’s empowered over a million employees to cycle to work. We dive into Cycleschem...

How do you navigate organisational change and build strategic partnerships? In this episode, I’m joined by Emma Duke and Chaya Mistry, communications experts who empower in-house teams to lead change and influence stakeholders. From their unique blend of coaching and PR expertise, they share how to overcome resistance, foster trust, and drive impact in today’s fast-evolving business landscape. Wha...

How do you turn a kitchen experiment into the UK’s top collagen brand? In this episode, I am joined by Darcy Laceby, the 27-year-old co-founder of Absolute Collagen, who built a beauty empire with her Mum, Maxine. From a quirky art project at 19, Darcy sparked a direct-to-consumer hit, growing from a £350,000 first year to millions, even landing in Boots stores. What You’ll Learn Authentic Storyte...

Can marketing drive real change? Join me as I sit down with Shannon Walker, founder of Social Disruption, who’s revolutionising brand storytelling with purpose. From her Caribbean roots in a close-knit family, Shannon shares her pivot from luxury PR to building a business cantered on impact. We dive into digital fatigue and why audiences crave authentic, inclusive narratives—think stories champion...

Curious if your website could save the planet? I’m joined with Matt Wheeler, eco-warrior behind Made by Studio and Green Tech Gathering, who’s slashing the web’s carbon footprint. In this episode, we’re unpacking how to build lean, green websites—ditching bloated code and energy-hogging videos. Matt drops jaw-dropping stats, like a homepage pumping out 360 tons of CO2 a year, and gets real about h...

Curious about cracking the wild beast of Amazon marketing? I’m diving into the chaos with Michael Doroszuk, Holistic Search Senior Manager at Colgate-Palmolive, back by demand after last year’s agency-brand breakdown. In this episode, we’re unpacking Amazon’s ad ecosystem, SEO quirks, and sales hacks—a raw guide for brands hungry to shine. Michael’s spilling the unfiltered truth on why it’s his fa...

How do some people master social media algorithms while we’re just double-tapping memes? In this episode, Tash Courtenay-Smith—strategist, non-exec director, and algorithm geek who’s been outsmarting platforms since the early days joins me. From Google to TikTok (24 million views, anyone?), Tash spills how she did it. Spoiler: it’s not viral luck—it’s grit, consistency, and reading the rules. What...

What happens when a Mum with no business degree takes a kitchen-table idea and turns it into a £3.5 million beauty empire? In this episode, I sit down with Lucy Pearce, the fearless founder of House of Amour, a DIY beauty brand that’s rewritten the rules of at-home glamour. Lucy’s not here with a polished pitch or corporate buzzwords—she’s bringing raw, unfiltered hustle, showing how she built a l...

What happens when you combine the complexities of running a franchise with the challenges of growing in a competitive digital landscape? In this episode, I sit down with Danny Hall, founder of FSE Digital, to explore the ins and outs of franchise marketing in 2025. Danny shares his expert insights on how franchises can thrive with the right local SEO strategies, optimise Google My Business listing...

How can TikTok’s SEO strategies boost your brand visibility? In this episode, I sit down with Victoria Douglas from Curious Social, a seasoned social media consultant, to explore how TikTok’s powerful search capabilities are reshaping brand connections. Vic shares how TikTok is more than just an entertainment platform—it’s a discovery tool that can significantly elevate your brand, ...

How can a solid brand strategy and personal resilience transform both your business and your life? In this episode, we sit down with Adam, co-founder of Pink Leopard and Studio 3.5, to explore why refining your brand strategy is essential as your business grows. Adam explains that brand strategy should be an ongoing focus, offering insights on how understanding your ‘why’ leads to greater clarity,...

In this episode of Marketing vs. The World, host Abbie Dando sits down with Jake, Managing Director at Curated, to discuss why 2025 might be the year your business should take a step back to take a step forward. Jake shares his unconventional journey into leadership, his experience of transforming Curated into a consultancy-driven agency, and why adopting a holistic, connected marketing strategy i...

In this episode of Marketing vs. The World, host Abbie Dando chats with Michael Bird, Head of Audio at a US-based tech company, about the power of podcasting for brands. Michael shares his journey into audio, insights into launching a successful podcast and why this medium is a game-changer for businesses. Michael Bird’s Background Michael shares his non-linear career...

In this episode of Marketing vs The World, host Abbie Dando chats with Paulo Andraus, tech SEO expert and creator of the SEO Game Show. Together, they dive into the importance of technical SEO and share actionable tips for businesses. They also explore Paulo’s experiences as an immigrant in the workplace.   Paulo Andraus’ Background and the SEO Game Show Paulo shares his journey from Bra...

In this episode of Marketing vs The World, host Abbie Dando chats with Gareth Dunlop, a seasoned UX expert and entrepreneur, about the critical balance between desirability and usability in user experience design. Gareth shares practical insights on designing digital products that create desire while ensuring ease of use, alongside his experience of building and selling two successful marketi...

In this episode of Marketing vs The World , Abbie sits down with Nick Houchin, Marketing Director at Musto, to explore the art of safeguarding an iconic heritage brand. They discuss Musto’s remarkable 60-year journey, its innovative product development, and the importance of staying true to the brand’s DNA amidst modern marketing challenges. Nick also opens up about his sailing roots, the joys and...

In this episode of Marketing vs The World, Abbie Dando sits down with Natasha Hill, Managing Director and Co-owner of Bottle, to explore how PR can influence every stage of the funnel—not just brand awareness. They delve into the evolving landscape of digital PR, its impact on SEO, and how to integrate it across marketing strategies. On a more personal note, Natasha shares her experiences pus...

In this episode of Marketing vs The World, host Abbie Dando sits down with Ash Pollak, founder of Teodophobes, to explore the art of storytelling in marketing. Ash explains why brands, particularly in B2B, must move away from traditional advertising and instead focus on entertaining their customers to build authentic connections. Ash also shares his insights on living and working remotely in...

In this episode of  Marketing vs The World , host Abbie Dando chats with Fiona Brennan, founder of Indie Essentials, about sustainable content creation and how it can prevent burnout in marketing teams. They also explore Fiona's unique journey from the music industry to content marketing, and how creativity has influenced her approach to business and life. In this episode, Abbie and Fiona dis...

In this episode of  Marketing vs The World , host Abbie Dando is joined by Oliver Thomas, Senior Corporate Affairs Manager at Nomad Foods, to delve into the frozen food industry and discuss Nomad Foods' mission to serve the world better food. They also tackle the challenges of sustainability, the misconceptions surrounding ultra-processed foods, and how to manage a demanding corporate career...

Get ready to dive deep into the world of strategic content and redefine what success means to you in this episode of Marketing Versus the World. Host Abbie Dando welcomes Rin Hamburgh, founder of RH & Co., for an insightful and thought-provoking conversation.  Rin shares her expert advice on the importance of interviewing stakeholders and authoritative figures before creating any content....