Marketing Team of One

In this episode, Eric leans into full vacation mode—Hawaiian shirt, candy cigar, and all—believing that AI's handling his workload so he can kick back indefinitely. But reality bites as Mike steers the conversation shifts to AI's limitations. Both move on to tackle the fantasy of full automation, pointing out that while AI is handy, it's not exactly ready to steal our jobs yet. At this point gener...

Mike sits down with Jill Felty, a master of words and StoryBrand Certified Guide who transforms ordinary copy into vibrant, personality-packed messaging that makes brands unforgettable. In this episode, Jill takes us on her journey from penning compelling letters for a major nonprofit to helping small businesses inject their unique voice into their marketing. She emphasizes the joys and struggles...

In this episode, Mike and Eric dive into the delicate dance of giving and receiving feedback—because who doesn't love a good critique, right? They talk about how to survive these sessions where subjective opinions can run wild, and why it's important to keep your cool when your heart is set on an idea. Both share tips on how to approach feedback without turning it into a battle royale. Tune in to...

In this episode, Mike and Eric dive into WordPress – the platform that powers a huge chunk of the internet. Despite its impressive success and the countless businesses that rely on it, Mike shares growing frustrations with its quirks, while weighing the pros and cons of its use after having built Wordpress sites for over 12 years. He takes us through his thought process and provides some things to...

In this episode we welcome Erika Fatula from River City Food Bank to take a seat on the crying couch and talk about the challenges of being a solo marketer in the non-profit space. As Director of Development and Marketing, Erika has found that by focusing on the stories of the people they serve, their organization has been able to effectively reach both guests and supporters of the food bank.  ___...

In episode 6, Files Done Right, Eric and Mike paint a picture of the wild world of file types and the notorious game of "file ping pong." Ever been sent a JPEG when a PDF was needed? Your pain is understandable. Alternatively, Ever been asked for an SVG file and you don't have it? There's a solution to that. With so many file types in the workplace, it's easy to overlook vendors' specific demands....

Ever feel like you're working with a shoestring budget? In this episode, Eric and Mike dive into the crucial intersection of money and marketing. They discuss how understanding your company's finances and having informed conversations with your boss can prevent budget headaches. They also explain how budget commitment can make a significant difference - whether you're managing marketing solo or de...

In this episode, hosts Mike and Eric discuss the importance of maintaining brand consistency, emphasizing that a brand is more than just a logo—it's about using that logo and other brand elements consistently across all platforms. Mike shares a frustrating example of a company using three different logos at once, highlighting the challenges small teams face when one person handles multiple roles,...

In this Episode, Mike and Eric debate the practicalities and pitfalls of using PDFs in our current digital age. While Eric champions the format for its flexibility, Mike argues it's overused and impractical on mobile devices, citing real-life examples that highlight the need for better digital communication solutions that are better matched to the final application.   Subscribe to Our Youtube Chan...

In this episode, Mike and Eric explore balancing the sometimes competing demands of marketing campaigns, revisit Eric's cereal box marketing days and emphasize the critical importance of setting clear, measurable goals. They share techniques for grilling meat, goal-setting, advocating for regular updates and adjustments, and offer a downloadable cheat sheet from marketingteamofone.net to help list...

Welcome to the inaugural episode of the Marketing Team of One podcast, where Eric and Mike dive into solo marketers' unique challenges and address the ever-evolving terminology in the marketing world. This episode starts with a lively discussion about the term "funnel" and its various interpretations; enlightening us on why the traditional funnel metaphor feels restrictive and outdated. As the con...

Are you a solo marketer? Burned out at the end of every day from managing the chaos of trying to get the job done? Then welcome to the Marketing Team Of One podcast, where we discuss topics relevant to solo marketers and what they deal with on a daily basis. In each episode we cover issues like managing your boss, fitting a lot of work into not a lot of time, and the ever-evolving landscape of the...