In-Ear Insights, the Trust Insights Podcast

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the potential impact of AI on empathy and society.  You'll learn about the risks when AI creators lack empathy and the importance of compassion in a tech-driven world. Discover how democratizing technology and prioritizing human concerns can combat these risks. Find out how you can be part of the solution and s...

In this week's In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You'll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-ne...

In this week's In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Follow our YouTube cha...

In this week's In-Ear Insights, Katie and Chris examine the use of generative AI and lead generation. How do you use generative AI to improve lead generation? How do you build an ideal customer profile with generative AI? Tune in for step by step details! Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Follow our YouTube channel for mo...

In this week's In-Ear Insights, Katie and Chris reflect on lessons learned from Social Media Marketing World 2024. With generative AI taking center stage both literally and figuratively, what does that mean for social media marketers? Tune in to find out! Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Follow our YouTube channel for mo...

In this week's In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you're data-poor. What data is available to forecast and work with? How do you create data when you don't have it, and what strategic advantage might this confer? Tune in to find out! Join our weekly #email newsletter: https://www.trustinsights.ai/resources/d...

In this week's In-Ear Insights, Katie and Chris discuss the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search. How will generative AI impact search engine optimization? Tune in to find out, and what steps you should take to prepare for the future. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-head...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the complexities of data privacy in the era of generative AI. They offer practical tips on safeguarding personal and company data, emphasizing the importance of understanding terms of service and the implications of sharing information online. You'll gain insights into how different AI models handle data and th...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on job security and its role in the corporate world. They debate the consequences of replacing human roles with AI, emphasizing the risks and short-term thinking involved in such decisions. The episode explores the evolving nature of content creation and the necessity of human creati...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial role of analytics in digital marketing and how it's often seen as the bearer of bad news. They explore the common pitfalls companies face when they only sporadically review data, leading to missed opportunities for timely adjustments. Katie emphasizes the importance of integrating a thoughtful and f...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the evolving landscape of artificial intelligence in the workforce. They delve into the capabilities and limitations of AI, contrasting its performance against human tasks and creativity. The conversation highlights the importance of human critical thinking, decision-making, and creativity in the era of AI. You...

In this week's In-Ear Insights, Katie and Chris talk through some of the considerations that Custom GPT makers and consumers should keep in mind as OpenAI's Custom GPT Store opens for business this week. Learn what pitfalls to avoid! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Subscribe to our YouTube channel for more #market...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the rapid advancements in generative AI over the past year, including significant developments in various AI models. They explore how these technologies impact businesses and the importance of understanding their capabilities and limitations. The conversation also delves into the role of data quality and organi...

In this week's In-Ear Insights, Katie and Chris look at 2023 in the rearview mirror. What a year, from GA4 to Generative AI - what did we learn? What's changed, what stays the same, and what can we look forward to in 2024? Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Subscribe to our YouTube channel for mo...

In this week's In-Ear Insights, Katie and Chris debate the importance of quality work vs. quantity work, measuring employee productivity, and how generative AI may impact the way you think about staffing and hiring. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Subscribe to our YouTube channel for more #marketing and #analytics...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the intriguing topic of artificial intelligence in leadership roles, specifically discussing whether generative AI can replace the CEO role. You'll learn about the balance between automation and human leadership, questioning what roles can be automated and the implications of AI in management. They cover the...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss rebuilding a restaurant's social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You'll learn an effective approach for realigning your social media with...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the recent drama at OpenAI and what it means for businesses relying on their AI services. We talk about the importance of having backup plans and avoiding putting all your eggs in one basket when it comes to new, unproven technologies. We give tips for building business continuity plans for AI tools, emphasizin...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the pros and cons of using AI chatbots like ChatGPT to automate content creation, and best practices for training them effectively, such as the TrustInsights.ai 5P framework and the SDLC. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Subscri...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether businesses should add AI to everything just because it's trendy. They explain why following directives to "AI-ify everything" can backfire, and share a smarter approach using processes like creating user stories and the Trust Insights 5P Framework. Sign up to our weekly #email newsletter: https://www.tr...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help managers plan for situations and em...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the peculiar budget cuts that CMOs are making for 2024 and how it will impact marketing teams. We talk about the surprising reductions in spending for CRM, customer experience, and brand building. We analyze the disconnect between using AI to improve productivity while severely cutting staff. Katie and Chris ex...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to thoughtfully add new marketing technology to your existing stack. They talk through the importance of gathering requirements upfront to ensure you select tools that solve your specific business needs. Katie asks questions to understand the impact of adding a new email marketing platform on their overall...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal implications around AI and copyr...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI adoption in business and how leaders can put effective guardrails in place through understanding employee needs and setting clear expectations. Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Subscribe to our YouTube channel for...