In-Ear Insights, the Trust Insights Podcast

In this episode inspired by a question from Content Marketing World, Katie and Chris talk about how to use data and analytics to build a content marketing roadmap. What data should you pay attention to? What does a data-driven content marketing roadmap look like? Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/...

In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about lessons for professional development and how personal branding can apply to your marketing. Tune in to find out! Sign up to our weekly #email newsletter: https://www.trustinsight...

In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What's the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Tune in to find out!   Sign up to our weekly #email newsletter: https://ww...

In this episode of In-Ear Insights, Katie and Chris walk through the new attribution modeling in Google Analytics 4. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution modeling source.   Sign up to our weekly #email newslette...

In this week's In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What do you do when you're behind on your goals? Learn why some data isn't helpful, how to boil down what you need to focus on, and why you need to be r...

In this week's In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out! Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now! In-Ear Insights on Apple Podcasts In-Ear Insights on...

In this week's In-Ear Insights, Katie and Chris talk about the newest advances in natural language generation and walk through an example of what's available now for creating content with the assistance of AI. Watch the demonstration, listen to the implications for marketers, and start formulating your AI-based content marketing strategy. Tune in to find out how! Subscribe To This Show! If you're...

In this week's In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they're so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you've ever been curious why Google Analytics does the things it does, this is the episode to watch. Subscribe To This Show! If you'r...

In this episode of **In-Ear Insights**, Katie and Chris dig into the announcements around Google's newly announced AI model for advanced search, MUM, or the multitask unified model. Learn what MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could be a very big change to SEO. Subscribe To This Show! If you're not already sub...

In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital SEO tool. Subscribe To This Show! If you're not already subscr...

In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don't keep your processes and code in good working order? Tune in to find out! Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now! In-Ear Insights on Apple Pod...

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn't freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms cannot. Find out why you'll be spending more money in Google Ads in the coming years, and what you should do to prepare. Subscribe To This Show...

In this week's episode of In-Ear Insights, Katie and Chris bring on special guest  Brooke Sellas of BSquared.media  to talk about third party data, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second party data, and third party data What laws like GDPR, CCPA, and CPRA are doing t...

In week's episode of In-Ear Insights, Katie and Chris talk shop on change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they're big changes? Tune in! Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now! In-Ear Insights on Apple Podcasts In-Ear Insights on Google Podcasts In-Ear In...

In week's episode of In-Ear Insights, Katie and Chris talk shop on change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes? Using the rollout of Google Analytics 4 as an example, what are the steps we must take to ensure as smooth a rollout of new technology as feasible? Tune in! Subscribe To This Show! If you're not already subscrib...

In week's episode of In-Ear Insights, Katie and Chris talk shop on change management. Why is it so hard to create lasting change in an organization? From fad diets to the 7 deadly sins, we cover a ton of ground on motivating people to make changes for the better. Tune in! Subscribe To This Show! If you're not already subscribed to In-Ear Insights, get set up now! In-Ear Insights on Apple Podcasts...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don't apply to the realm of marketing? Learn some best practices for A/B testing when you tune in. Subscribe To This Show! If you're not alrea...