Mary Petersen

Hey Fundraiser!

Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing. Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and built a methodology that closes 5 and 6-figure gifts in months, not years, by going deep with a focused portfolio instead of chasing volume. If you've ever frozen up before an ask, stared at a "wish list...

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Autor

Mary Petersen

Kategorie

Business

Nejnovější epizoda

25. zář 2026

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Epizody

How to Prepare for the First Meeting with a Prospect 03.03.2023

Download Our Best Questions for Your First Prospect Meeting http://cultivation.heyfundraiser.com/ The first meeting with a prospect is a big deal. It’s your chance to make a great first impression and begin a new journey with the prospect. During this meeting, you need to assess whether or not the prospect should continue in your portfolio and, if so, what should be the plan for this process? But...

Turning Things Around: How to Handle Upset Donors 24.02.2023

At some point in your fundraising career, you are going to have an upset donor who is angry with the organization, leadership, or the direction that the organization is going. It’s not a pleasant experience, but with some grace and skills, you will make it though it. You will experience upset donors. It’s part of having a relationship – there are ups and downs. If a prospect is really upset and th...

Donor Cultivation: 8 Mistakes You Don't Want to Make 17.02.2023

Mistakes made during donor cultivation can cost you the relationship and the major gift! We're going to break down the biggest missteps that fundraisers make during cultivation so you can work hard to avoid them. If you can avoid these mistakes, you will be well on your way to sophisticated donor cultivation and closing large major gifts.   Donor cultivation is building deep, long-lasting rel...

5 KPIs for Major Gift Officers 10.02.2023

KPIs are the measurements of success for your major gift officers. That's why choosing the right KPIs is critical. Peter Drucker wisely said, "what gets measured, matters." And he's right! Whatever metrics you put into place for your major gift officers will become their focus. If you are measuring the wrong things, your major gift officers will begin focusing on the wrong acti...

Fundraising Reports: The Do's and Don'ts 03.02.2023

This week we are exploring how to maximize your fundraising reports so that the right information is going to the right audience. Once you release a report, the cat is out of the bag, and the people who are reading your fundraising reports are going to make assumptions and act upon the data you've given them. Let's talk through all the do's and don'ts when it comes to presentin...

My Story 27.01.2023

Welcome to the first episode of the Hey Fundraiser! podcast. Today I am sharing my fundraising story. Learn Downloads and Resources → Download KPI's For Annual Giving → Join The Fundraising Collective  → Connect with Mary Petersen on LinkedIn   → Join our Private Facebook Group → Schedule Your Free Gameplan Call with Mary   🪑 The Small Table Intensive . Half a day. Build or rebuild your majo...

Hey Fundraiser Trailer 12.01.2023

Hey Fundraiser! Welcome to the Podcast, before we dive into today’s topic, and for those who are new here, let me first introduce myself, I am Mary Hackett the Founder and Host of the Hey Fundraiser! Podcast where I share valuable, honest and action-packed advice for the frontline fundraiser. With over 20 years of experience, I have curated the top fundraising secrets that will turn YOU into a Sev...

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