Destination Marketing Podcast

Natalie Randall, Director of the San Juan County Utah Tourism Office, joins the Destination Marketing Podcast to talk about making changes in a traditional market. Topics include bringing new ideas and initiatives into a county, the Make it Monumental campaign, and how to handle the different situations she has encountered with stakeholders in San Juan County.  "Trying to get the stakeholders invo...

Brook Kaufman, CEO of Casper, Wyoming joins The Destination Marketing Podcast to talk rebranding. Topics include knowing when to rebrand, the most important components of a rebrand, and planning for the rollout.  "We have just been, in the last few years, in a place of trying to find some stability for our brand of Casper. So how do you just be 'Visit Casper'? How do we just go back to that and bu...

Lance Syrett, General Manager of Ruby's Inn, joins the Destination Marketing Podcast to talk about building local support as a destination, challenges and advantages of family businesses, and creating a great visitor experience.  "If a DMO person wants to get that buy-in from their partners, go see them. Go visit with them face to face, see what matters to them and act like you care." Lance Syrett...

Matt Borud joins the Destination Marketing Podcast to talk about the 18 Summers Campaign, moving on from successful campaigns, and coming up with great campaigns that highlight what makes your destination unique.  "I actually think the campaign has made me a better father, and I don't know how many ad campaigns you can say that honestly have done that"- Matt Borud on the 18 Summers Campaign.  Foll...

Mo Parikh from Bandwango joins Adam and Jordan to talk technology in tourism, how the Bandwango technology helps destinations, and how he thinks destinations can improve once a visitor arrives.  "You really need to get a deeper understanding of 'great, we did all these things, we drove people to our website, they engaged with our content, but really what happened after that? And it's always been t...

In this episode of the Destination Marketing Podcast, Kaitlin Eskelson from the Utah Tourism Association joins Adam and Jordan to talk navigating outside opinions in a marketing position, mistakes in marketing, and Kaitlin's take on the most important component of tourism marketing.  "The Travel and Tourism industry is moving so quickly, we're bound to make mistakes. A lot of what we do is trial a...

In this Pilot episode, Adam Stoker and Jordan Barker introduce the Destination Marketing Podcast. They explain the purpose of the podcast and preview at a high-level. Topics include the importance of email marketing automation, the future of tourism marketing, marketing attribution for tourism, and why a podcast like the Destination Marketing Podcast needs to exist. Follow the Destination Marketin...