Destination Marketing Podcast

Fabio Musio, owner of 100 Digital Creativity Inc., joins us this week to talk about how destinations can utilize 360-degree virtual-reality photography in their content creation strategy. Listen to learn more about what his business does and how destinations such as Visit Ogden have benefited from it over the past year. "Be flexible. Coronavirus was one big roadblock for a lot of people and we lea...

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Hilton Head, South Carolina. Here he is joined by Bill Miles, President & CEO at Hilton Head Island-Bluffton Chamber of Commerce & CVB. Listen to hear them talk about Hilton Head as a destination and how Bill's long career there has helped them to be specially equipped to handle the coronavirus pandemic. "Befo...

In this bonus episode of the Destination Marketing Podcast, Adam talks to Jess Darrington and Jacqueline Crane about their new show, Influencer Marketing for Destinations. Designed as a resource to provide tips and tricks to both destination marketers as well as influencers, the Influencer Marketing for Destinations podcast is a must-listen for anyone wanting to learn more about this up-and-coming...

This week on the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina where he is joined by Beaufort's President and CEO Robb Wells. Listen to them talk about Beaufort as a destination, and how The Inner Coastal Podcast has helped not only drive visitors to the area but also promote a sense of union between the CVB and the destination's stakeholders. "If your...

This week on the Destination Marketing Podcast, we are joined by Andy McNeill, founder and CEO of American Meetings Inc. & Co-Host of the Destination Everywhere podcast. Listen to learn about how his company has transitioned to online meetings over the past year and how they plan to incorporate this new method in their business model in years to come. "Be open to unique and different ways to run a...

Daquan Mickens, Communications Coordinator at Visit Beaufort, joins this episode of the Destination Marketing Podcast to discuss his role at the CVB and how his destination has seen the benefits of podcasting over the past year. Listen to learn more about the process of creating a podcast and why the Inner Coastal Podcast has become such a valuable tool in not only marketing but also establishing...

This week on the Destination Marketing Podcast we are joined by Lisa Bleakley, Executive Director of Montgomery County Virginia Regional Tourism. Listen to hear how her destination has seen a rapid decline in visitors due to the local university moving online, and what she and her team have done to pivot their efforts and focus on driving visitors even when college football isn't happening. "Talk...

In this episode of the Destination Marketing Podcast, Adam is on the road in Beaufort, South Carolina, where he is joined by Captain Henry from Coastal Expeditions. Listen to hear the Captain's unique perspective as a stakeholder working with a destination and how that partnership has been essential to helping his business stay afloat during the coronavirus pandemic. "If you really throw yourself...

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Savannah Georgia to learn more about their unique recovery campaign. Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah, joins us to talk about this campaign, as well as to provide valuable insights on the future of the tourism industry.  "You definitely have to be agile and creative...

In this special episode of the Destination Marketing Podcast, Adam is joined by a group of panelists at the eTourism See Tomorrow Conversation Series to talk about how to learn from a crisis. Listen to  Rachel Brown, Robb Wells, and Cheryl Shallanberger talk about how their destinations were affected by the coronavirus pandemic and how they are pivoting to better prepare for the year to come. See...

In this episode of the Destination Marketing Podcast, Greg Murtha, President of XplorIt Virtual Travel, joins us to talk about some revolutionary technology in the travel and tourism industry. Listen to learn how virtual reality options for destinations have changed over time, as well as how your destination might be able to benefit from what XplorIt has to offer. "We live in an experience economy...

In this special presentation from eTourism Summit, Relic's Digital Marketing Manager Josh Scheer hosts a discussion about the ins and outs of running a podcast for your destination. He is joined by Robb Wells, President & CEO at Visit Beaufort, who has been a partner in Relic's podcast program for the past ten months. Listen to learn the benefits of evergreen content, audience ownership, and why a...

In this episode of the Destination Marketing Podcast, Jacqueline Crane, Relic's Director of PR and Longform Content, joins us to uncover the truth behind some of PR's most popular myths. Listen to learn what these myths are and why PR is so important for every destination. "A lot of journalists at this time are looking for evergreen content. It's essential to put that filter on, look at things goi...

In this episode of the Destination Marketing Podcast, we are joined by Laurie Jo Miller Farr, founder of The Travel Vertical. She offers listeners insight into the industry backed by years of experience working with DMO's. Listen to learn the inside scoop on the Big Apple New York City Campaign, as well as how the Travel Vertical can help you and your destination. "I think that we've got to keep d...

In this episode of the Destination Marketing Podcast, Earl Hunter from Black Folks Camp Too joins us to provide insight on how to better diversify the travel industry, specifically in the outdoor space. Listen to hear Earl's passion for helping Black folks feel safe and comfortable while camping, and learn how your destination can better market to capture this important percentage of the populatio...

Phil Bruno, President of Treat Em' Right, joins this episode of the Destination Marketing Podcast to talk about how his company is helping DMO's and stakeholders learn the importance of delivering on your brand's promise. Listen to learn ways to improve your customer's experience, as well as how the Treat Em' Right process is helping front line tourism workers across the country. "To me, service i...

Candace Carr Strauss, CEO of the Big Sky Chamber of Commerce, joins this episode of the Destination Marketing Podcast to talk about how Big Sky, Montana has focused on growth over the past several years, as well as how she will be making a career shift in the next couple of months. Listen to hear some of her highlights of working in Big Sky, as well as what she's looking forward to in her new care...

Thomas Salley, Director of the Wilkesboro Tourism Development Authority, joins this episode of the Destination Marketing Podcast to talk about what it's like to run a small DMO. Listen to learn about how his destination has navigated this turbulent year, as well as how an increased focus on content creation has helped his destination prepare for the future. "We've got breweries, we've got wineries...

Mo Parikh and Emilie Harris from Bandwango join this episode of the Destination Marketing Podcast to talk all about some of the ways that Covid has affected their business. Listen to learn about their Destination Experience Marketing platform and how to best utilize it in your destination. "Locals are your best ambassadors and they provide the best bang for your buck. If we can empower locals to e...

In this episode of The Destination Marketing Podcast, Adam reflects on some of the things that he's learned this year. Listen to learn some of his insights on how the industry has changed in 2020 and what destinations can do during 2021 to continue the recovery process.  "Are you just sitting on the destination that you have, or are you focusing on destination development to help your destination...

In this episode of the Destination Marketing Podcast, we are joined by Julie Ackerson, Relic's podcast producer. Listen to get a sneak peek of what it's like to work on the Destination Marketing Podcast, and hear some of her insights on both the audio industry, as well as the Destination Marketing industry. Connect with Julie: julie@relicagency.com https://www.linkedin.com/in/julieackerson/ Follow...

James Gibson, one of Relic's creative directors, joins this episode of the Destination Marketing Podcast to talk all about some of the illustrated campaigns that he's worked on, as well as strategies for helping destinations discover their brand identity. Listen to learn more about how you can apply these ideas to your own destination. "If your brand or destination is feeling like you're having a...

Matt Hawkins, director of sports and market development at Bloomington-Normal Area Convention & Visitors Bureau, joins The Destination Marketing Podcast to discuss some of the ways that his destination has been able to create their own sporting events. Adam and Matt discuss a few of these events in greater detail and Matt gives advice to destinations wanting to create similar events. "If you have...

In this episode of the Destination Marketing Podcast, Adam is a panel host on Connect Travel's eTourism Summit. He is joined by Ali Daniels, Matt Borud, and Alison Schult, three experts in the tourism marketing industry. Listen to hear about some of their recovery campaigns, as well as some of their experiences navigating the current global travel crisis. Watch the livestream here: https://www.you...

In this episode of the Destination Marketing Podcast, Nick Breedlove, executive director at Jackson County Tourism, joins us to talk about some of the things that his destination has been doing in light of the recent Covid-19 pandemic. Listen to learn some of his tips and tricks, as well as how his destination was able to break records, despite being in the middle of one of the biggest crises that...