Curious Goldfish

Launching in 2024, the Curious Goldfish Brand is inspired by two episodes from the First Season of the Apple TV+ Series Ted Lasso. The “Goldfish” reference is about the importance of not dwelling on mistakes in life. In an early episode, Ted Lasso, the series’ namesake asks one of his players – after they were badly beaten in a play during training – what the happiest animal on earth is. The answer: A Goldfish, because it has a 10-second memory. Lasso encourages the player to forget the mistake and to not let it hinder his mindset. In other words, to “Be a Goldfish.” The “Curious” reference is born from another Season 1 episode where Ted finds himself in a dart match at a local Pub with a ruthless Football Club Owner. Lasso references a quote from Walt Whitman to “Be Curious, Not Judgmental.” So “Being a Goldfish” is a great start, but curiosity is an undervalued trait in today’s world. We don’t ask enough questions; we don’t inquire enough about each other and about life. So I want